Have you ever heard the phrase, “people only do business with those whom they know, like and trust?” I don’t think there’s any disputing this, however, the problem for most people trying to make money online is they do a poor job of building trust. Today in part 3 of our 4-part series we will deep dive into getting your “friends” list to know, like and trust you. If you haven’t checked out part 1 and part 2 of this series, make sure you do that before going on to avoid any confusion.
HOW TO BUILD AUTHORITY AND RELATIONSHIPS WITH YOUR LIST
At this point, you have successfully started building a list of people who had a problem that you successfully fixed. Congratulations! For 95% of people looking to make money online, this is the most difficult. The next step is to KEEP THEM ON THE LIST.
How is that accomplished? Think beyond the original reason they entered to include related topics that are likely to be additional issues (i.e. things that are broken) that need your attention (a.k.a. your fix).
WHAT YOU FIX IS A SMALL INDICATION OF OTHER TROUBLE AREAS THAT MAY NEED ATTENTION
Remember when I talked about the Youtube Thumbnails in Part 2? Once I received that fix, I joined the “friends list” of the gentlemen who created that video and pdf for me. Within 24 hours I began to receive “fixes” for other things that may (or may not) be areas that could help me. The point is, he was smart enough to know that thumbnails weren’t the main category to serve. It represented a sub-category (i.e. Video Marketing) that needed attention.
I began to receive daily “fixes” that came in many forms:
Sometimes I was surprised by the value that I received because I discovered areas that needed to be fixed that were total blind spots for me. I can remember being “fixed” when it came to knowing how to create my own thumbnails online for free! Pretty empowering stuff.
GIVING GENUINE VALUE AUTOMATICALLY BRANDS YOU AS AN AUTHORITY
Here’s a very funny story that I once heard from someone on my list. One day a “friend” from my list and I were having our first phone conversation per their request. In their excitement, they conveyed to me how much they appreciated my value by sharing with me their habits at work. At one time, I would release content at the same time every day, and when this particular person saw my update, they would duck into a bathroom stall in order to consume the content! I was totally blown away at this level of risk just to get my content as quickly as possible. It was in that moment that I fully understood the power of giving value. That person went on to buy hundreds of dollars in products from me.
One of my early mentors put it this way: “True selling is when you can reveal your value to those you serve so well that they are happy and excited to give you their time, attention and eventually their money in exchange for it.”
BUILD A FLAMING HOT AUDIENCE AND YOU WILL BUILD A LIFE CHANGING INCOME – GUARANTEED
Another example of the power of giving incredible value happened to me on a conference call. I did an hour-long training on a particular subject and at the end, I made an offer (more about offers in part 4). As people were making their purchase, I decided to do what I call “The QVC Technique,” where I pull someone onto the line and ask them to share with others why they decided to buy.
One young lady gave a response that completely blew my mind. She said that her decision to purchase had nothing at all to do with what I covered in the previous hour. She said that I had given her so much value over the previous months that she felt as if SHE OWED IT TO ME to buy my training! Talk about a mind-blowing experience. I will never forget the feeling I had when she said that.
If you practice and apply what you’ve been learning in this series, I have no doubt you will have similar stories to tell. Real value has a way of transforming how the market views you. When you can build a flaming hot audience with your value, you will quickly build a flaming-hot, life-changing income. You will know what it means to “print money on demand.”
Tomorrow I will teach you how to make offers that SELL. You will have the final piece to the puzzle that has made millions for others before you. Until then, here are a few things to do:
- Start compiling a list of other “fixes” that are tied to the main category of things your target market needs help with
- Begin to build up your inventory of tips, tricks, do’s and dont’s, etc. to prepare your list for your amazing value
- Determine how frequently you want to deliver your “fixes” (i.e daily, weekly, etc.) and commit be consistent.
Do you believe this content is share-worthy? If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.
Come back for Part 4 where I will lay out an in-depth blueprint on how to present your offer and GET PAID!